Throughout its various incarnations—and across a myriad of locations—Eyelevel (née Gallery) has been a fixture in Halifax's scrappy contemporary art scene since its founding in 1974. Its latest evolution is as a 'spaceless' gallery, presenting art exhibitions and events in diverse locations and contexts.
Working with Eyelevel director Katie Belcher, Co. & Co. developed a new visual identity that drops 'Gallery' from the name and eschews the trappings of a traditional art gallery aesthetic. Pristine white walls are traded for intense expanses of pure colour. Fonts are bold and undelicate. It's a real wild rumpus.
The website puts the 'spaceless' aspect of the gallery front-and-centre, with a customized map plotting Eyelevel's activities around the city. The gallery's entire 40+ year archive is available online and searchable, with photos, programs, and newspaper clippings available for many of the entries.
The site was designed and developed by Co. & Co. in Drupal 7 with a fully custom responsive theme.